NEW COLORS!
Azo Gold
The discontinuation of pigment PO48 - Quinacridone Gold forced us to cease production of Quinacridone/Nickel Azo Gold – much to the dismay of artists. Our new Azo Gold matches this beloved color and is sure to delight those bemoaning the loss of Quinacridone/Nickel Azo Gold. Azo Gold will be available in Heavy Body, OPEN Slow-Drying and Fluid Acrylics
Additional New Heavy Body Acrylic Colors
Three new lightfast, single pigment colors expand GOLDEN’s industry leading selection of Heavy Body colors while providing additional versatility to artists, and Naphthol Pink joins the Heavy Body lineup after quickly becoming an artist favorite when introduced as part of the SoFlat line.
Additional New Fluid Acrylic Colors
FLUORESCENT COLORS
A frequent request from artists, and popular in our other color lines – brilliant fluorescent colors are coming to Fluid Acrylics! For artists seeking intense, glowing color that appears to pop off the canvas, there is no alternative. Fluorescent colors are produced from dyes surrounded by a polymer coating, and are not lightfast.
LIGHT VALUE COLORS
Convenient light value tints proved to be so popular upon their 2018 introduction to Heavy Body that we’ve recently added them to High Flow and SoFlat – and in 2024, a selection of these colors are coming to Fluid Acrylics. These bright blends can be difficult to mix, requiring the slightest amount of pigment added to white. Now artists can easily and consistently access these mixes every time they paint.
Additional OPEN Acrylic Colors
Two popular light value tints also join our OPEN Slow-Drying Acrylic line in 2024.
ADDITIONAL INFORMATION:
Product photography, swatches, videos and more are available to help promote these new colors to your customers via email, social media and ecommerce. Check out our new assets and guide to using support money for Facebook or Instagram ads.
Never miss a product announcement or update from GOLDEN. Click here to sign up for retail and distributor newsletters and other relevant communications.